Petersburg Card takes part in the City Cards Expert Meeting in Copenhagen

23.05.2013

Petersburg Card takes part in the City Cards Expert Meeting in Copenhagen

Copenhagen, April 18-21: over 30 representatives of European City Cards participated in an Expert meeting. This event was organized by the European Cities Marketing Association to exchange knowledge and look for improved solutions in managing City Card projects – widely considered as an important tool for promoting a city and its tourist appeal.

During the meeting the participants discussed online sales, co-operation with international travel companies and booking systems, various business models, marketing strategies, as well as the product contents (transport, museums, tours, special offers) and several other issues.

Communication and joint work with colleagues from many different countries helped create a new vision of Petersburg Card project and put forward new ideas for its development.